Digital Marketing Specialist, Campaign
Healthstat, Inc

Job Info

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Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.

ABOUT THE JOB

The Digital Marketing Specialist is responsible for the day-to-day execution of email, SMS, and web tasks associated with marketing campaigns for our patients.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Performs day-to-day email and SMS marketing tasks including email calendar management, campaign development, designing, scheduling, testing, and deployment of campaigns.
• Manages end-to-end email and SMS campaign production and execution, including planning, list segmentation, set-up, testing, execution, reporting and optimization.
• Works closely with internal stakeholders to customize campaigns for different clients.
• Maintains QA process to ensure all communications are brand compliant.
• Identifies enhancements needed to decrease opt-out rate and increase email performance.

QUALIFICATIONS

Bachelor's degree and 3+ years' experience in email marketing or equivalent combination of education and experience. Must have experience in building and designing email templates, and hands-on coding experience with HTML, CSS, and personalization strings / merge fields. Minimum of 1 year experience in SMS marketing. Experience using Salesforce Marketing Cloud is preferred; if no experience with Marketing Cloud, similar marketing automation platform (e.g., Marketo, Braze, Adobe Campaign, Eloqua, Pardot, Acoustic) is required.

DESIRED ATTRIBUTES

• Experience working within a CMS to update web content (Wordpress, Hubspot, etc)
• Experience creating assets for email in Adobe Photoshop and/or Adobe Illustrator.
• Experience with campaign setup, audience segmentation using "and/or" statement clauses, email deployment, HTML editing, delivery monitoring and reporting.
• Experience with AMPscript and SQL is highly preferred
• Working knowledge and understanding of responsive design, HTML, CSS, Excel and Google Analytics
• Open to working within Stensul, an email creation and approval system.
• Self-starter who can juggle numerous campaigns at once and keep projects moving quickly
• Excellent attention to detail
• Ability to think creatively and initiate innovative solutions to challenges

Pay Range: $65,000 - $85,000/yr

The actual offer may vary dependent upon geographic location and the candidate's years of experience and/or skill level.

We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.

Marathon Benefits Summary

We believe in empowering teammates to do their best work and build better healthcare. Below are some of our benefit offerings. Eligibility is based on 24/hr week.

• Health and Well-Being: Free Marathon membership for in person and virtual care, employer paid life and disability insurance, and choice in medical/dental plans, vision, employer funded HSA, FSA, and voluntary illness, accident and hospitalization plans. Benefits are effective on the first of the month following date of hire.
• Financial Support: Competitive compensation, 401k match, access to financial coaching through our Employee Assistance Program
• Lifestyle: Paid time off for vacation, sick leave, and more, holiday schedule

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