Director of Consumer Marketing - Rare Hematology
Sanofi

Job Info

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Job Title: Director of Consumer Marketing - Rare Hematology

Location: Cambridge, MA,

About the Job

The Director of Consumer Marketing will be responsible for the development, execution and performance of the Rilzabrutinib consumer strategy. Rilzabrutinib is an innovative BTK inhibitor and a 'pipeline in a pill' with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder.

This position is based in Cambridge, MA and will report into the Head of Marketing, Rare Hematology and will lead a talent-dense team of consumer marketers. This role will work closely with cross functional partners, such as but not limited to, HCP marketing, patient advocacy, patient support services, etc. to ensure strategic alignment, collaboration and executional excellence. This position requires a highly motivated individual who can work effectively in a dynamic team environment with a high degree of autonomy and creative problem-solving skills. There will also be an opportunity to provide input into consumer strategy and tactics for Cablivi, the first and only approved treatment for TTP, a devastating acute blood disorder.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

Marketing Leadership and Cross-functional chops:

• Develop strategic direction for US rilzabrutinib consumer team focusing on an omnichannel acquisition and retention strategy, execution, alignment, and partnership with cross-functional teams (including Patient Support Services, HCP marketing and global marketing).
  
• Lead the development of consumer competitive strategy to address current and future competitors.
  
• Key strategic partner with patient advocacy, patient support services, HCP marketing, US medical, global marketing and field teams, as well as Cablivi marketing to ensure appropriate and compliant strategic alignment, collaboration, and executional excellence.
  
• Accountable for agency relationships to drive value, innovation, and impact to support consumer strategy, while maintaining a critical lens on investments.
  
• Clearly communicate and champion rilzabrutinib brand strategy with key stakeholders internally and externally.
  
• Encourage innovation, embrace a culture of thoughtful risk taking, champion simplification and make critical decisions to simplify and create efficiencies.
  
• Ensure smart spending and optimize resource allocation for consumer marketing efforts.
  

Culture and People:

• Build a productive and talent-dense team that raises the bar from where we are today. Make our approach better & faster, with higher impact.
  
• Champion talent management and development, as well as DE&I.
  
• Demonstrate courage to seek help and escalate when appropriate.
  
• Leverage lessons learned and best practices across Sanofi.
  

About You

• Bachelor's degree and 8+ years' experience in product/brand management, and/or strategic marketing in the pharmaceutical or biopharmaceutical industries.
  
• Deep experience in devising strategies to navigate the consumer journey funnel via digital/social media is a must. Experience in competitive markets (such as hemophilia, dermatology, respiratory, rheumatology, vaccines or oncology) is strongly desired.
  
• A comprehensive understanding of the key dynamics driving the US health care environment.
  
• Ability to interact widely and effectively both within the company and with cross-functional partners (i.e., on an interdepartmental and interdisciplinary basis).
  
• Prior launch experience in a competitive market.
  
• Demonstrates emotional intelligence by seeking to understand before reacting (space between thought and response).
  
• Ability to think creatively and lead innovative projects.
  
• Performance orientation and ability to drive, work and deliver along agreed timelines.
  
• Ability to lead cross functional stakeholders (i.e., market research, PRB, digital, training, marketing) and coordinate across teams to ensure projects continue to move forward.
  
• Team oriented and willingness to go the extra mile.
  
• Readiness to travel (up to 30% of the time).
  

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law

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