Director of Developer Marketing
ARM

Job Info

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The Arm Developer Marketing Team is a strategic part of Arm's Marketing organization, driving technical engagements with our developer audience. We are seeking a visionary and results-motivated Director of Developer Marketing to lead our efforts in growing our brand presence within the developer community.
Job Overview:
In this high-impact role, you will shaping and implementing strategies that elevate our developer brand and amplify our developer narratives. This is an excellent opportunity for a leader who understands the unique needs of developers and knows how to craft compelling narratives, key messages and content.
Responsibilities:

• Develop and Drive Developer Awareness Strategy: Lead the creation and execution of comprehensive developer awareness strategies that align with company goals.
• Define Developer Audience: Collaborate with cross-functional teams to define key developer personas, segment the audience, and understand the segment's problems, preferences, and motivations.
• Build and Evolve Developer Narratives: Create a messaging framework driving key themes and narratives that highlights the value of our products, tools and software in solving real-world developer challenges.
• Develop a Team of Technical Marketers: This role will manage a team of technical marketing managers and evangelists passionate about driving narratives and producing content for Arm developers
• Assist with Campaign Strategy: Partner with campaigns teams to develop educational, thought leadership, and product-specific content (e.g., blogs, videos, tutorials) that resonates with developers and scales across channels.
• Product Launch Support: Collaborate with product teams to ensure successful product and feature launches, highlighting technical innovations in ways that matter to developers.
• Measure and Optimize: Establish key performance indicators to measure the effectiveness of developer marketing initiatives, adjusting strategies based on data-driven insights.

Required Skills and Experience :

• 8+ years of proven experience in developer marketing or related technical marketing roles
• Hands-on development or engineering experience in cloud, mobile or AI. Know basic coding, understand an architecture, and can conceptualize developer solutions.
• Deep understanding of developer personas and communities, with a talent for building authentic relationships.
• Excellent storytelling and content development skills, with experience crafting narratives that resonate with technical audiences.
• Familiarity with a breadth of developer tools, frameworks, and platforms
• Ability to establish relationships across the organization and cultivate influence
• Ability to manage multiple priorities and work successfully in a fast-paced, dynamic environment
• Commitment to improvement and an open mind!

In Return:
You have an opportunity to build the Arm developer brand from the ground up and have a direct impact on the solutions, tools and messaging Arm delivers to this audience.

#LI-SA1

Salary Range:$224,133-$303,239 per year
We value people as individuals and our dedication is to reward people competitively and equitably for the work they do and the skills and experience they bring to Arm. Salary is only one component of Arm's offering. The total reward package will be shared with candidates during the recruitment and selection process.

Accommodations at Arm
At Arm, we want our people to Do Great Things. If you need support or an accommodation to Be Your Brilliant Self during the recruitment process, please email accommodations@arm.com. To note, by sending us the requested information, you consent to its use by Arm to arrange for appropriate accommodations. All accommodation requests will be treated with confidentiality, and information concerning these requests will only be disclosed as necessary to provide the accommodation. Although this is not an exhaustive list, examples of support include breaks between interviews, having documents read aloud or office accessibility. Please email us about anything we can do to accommodate you during the recruitment process.
Hybrid Working at Arm
Arm's approach to hybrid working is designed to create a working environment that supports both high performance and personal wellbeing. We believe in bringing people together face to face to enable us to work at pace, whilst recognizing the value of flexibility. Within that framework, we empower groups/teams to determine their own hybrid working patterns, depending on the work and the team's needs. Details of what this means for each role will be shared upon application. In some cases, the flexibility we can offer is limited by local legal, regulatory, tax, or other considerations, and where this is the case, we will collaborate with you to find the best solution. Please talk to us to find out more about what this could look like for you.
Equal Opportunities at Arm
Arm is an equal opportunity employer, committed to providing an environment of mutual respect where equal opportunities are available to all applicants and colleagues. We are a diverse organization of dedicated and innovative individuals, and don't discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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