Marketing Manager - Carelon Pharmacy B2C
Elevance Health

Job Info

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Carelon Health is a proud member of the Elevance Health family of brands, offering clinical programs and primary care options for seniors. We are a team of committed clinicians and business leaders passionate about transforming American healthcare delivery.

Marketing Manager

Location: Elevance Health supports a hybrid workplace model (virtual and in-office) with PulsePoint sites used for collaboration, community, and connection. This includes remote work and 1-2 days in office per week.

The Marketing Manager will be self-directed, strategic, and able to develop and implement integrated member/customer engagement marketing campaigns for CarelonRx PBM (Pharmacy Benefits Manager) that deepen relationships and align with the enterprise-wide strategy.

How You Will Make an Impact

Primary duties may include, but are not limited to:

• Build integrated and targeted B2C (business to consumer) marketing strategies and plans to drive customer engagement.
• Serves as a single point of contact on marketing issues and resolution.
• Coordinates the development and review of communication materials with appropriate resources.
• Leads development of marketing collateral to support marketing plans.
• Provides leadership and direction to marketing support and creative staff.
• Recommend, implement, collect, interpret, and report on status and key performance indicators (KPIs) for projects.
• Track, analyze, and manage metrics and resources to execute projects within timeframes, budgets, and quality measures.
• Identify "moments that matter" in member journey and make recommendations for ways to use marketing and communications to alleviate pain points.

Minimum Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Preferred Skills, Capabilities, and Experiences

• Healthcare, insurance, or pharmacy benefits experience preferred. This experience can be either managing employee benefits for a large company, or with a pharmacy benefits manager (PBM).
• Experience building marketing strategy and executing successful marketing campaigns.
• Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.

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