Mgr Consumer Insights
Hanes Brands

Job Info

---

Overview
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Champion, an innovator at the intersection of lifestyle and athletic apparel; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand. HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its #FullPotential and deliver long-term growth that benefits all of its stakeholders.

The Mgr Consumer Insights, will oversee both qualitative and quantitative research projects to gather valuable consumer insights and product feedback. This role involves collaborating with cross-functional teams, presenting research findings, enhancing consumer engagement, developing comprehensive reports and dashboards, and managing vendor relationships.

Responsibilities

• Manage qualitative and quantitative research projects: Oversee various research methodologies, including focus groups, surveys, and ethnographic studies, to gather consumer insights and product feedback.
• Collaborate with product development teams: Work closely with design, product development, and marketing teams to ensure research insights inform product innovations, enhancements, and go-to-market strategies.
• Present research findings: Communicate key insights and recommendations to cross-functional teams, providing clear, actionable strategies to drive business growth.
• Enhance consumer engagement: Lead initiatives to better understand and engage with the target audience through research that explores their pain points, preferences, and satisfaction with the product line.
• Develop research reports and dashboards: Create and maintain dashboards and reports that track key performance indicators (KPIs) for product and brand performance, ensuring data-driven decisionmaking.
• Vendor management: Manage relationships with external research vendors, ensuring high-quality deliverables and on-time completion of research projects

Minimum Education/ Experience

Bachelor's degree with 7+ years relevant work experience OR Master's 5+ years relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree

Specific Skills or Experience Required

• Expertise in both qualitative and quantitative research methodologies.
• Experience in Programming/Analysis/Reporting of quantitative surveys
• Proficiency in research tools and platforms (e.g., Qualtrics, Forsta, SPSS).
• Ability to synthesize complex data into clear, actionable insights.
• Excellent written and verbal communication skills for presenting research findings and recommendations.
• Experience in collaborating with product development and marketing teams to turn insights into innovation.

Job Specific Competencies

• Consumer Insight Expertise: Deep understanding of consumer behaviors and preferences in the intimates, men's innerwear and apparel categories, with the ability to translate insights into product and marketing strategies.
• Data-Driven Decision Making: Strong analytical skills to interpret research data and provide strategic recommendations that align with business goals.
• Product Innovation: Ability to use research findings to guide product development and innovation, ensuring that consumer needs are met and exceeded.
• Collaboration: Proven ability to work cross-functionally with product, design, and marketing teams to ensure research informs decision-making throughout the product lifecycle.
• Strategic Thinking: Ability to develop and execute research strategies that align with long-term business objectives and market conditions.
• Attention to Detail: Strong focus on accuracy and thoroughness in research methodologies and data interpretation.
• Project Management: Skilled in managing multiple research projects simultaneously, ensuring timely and efficient execution.

Core Competencies

• Data Fluency
• Written/verbal communication and listening
• Strong interpersonal and relationship skills
• Teamwork and collaboration
• Results orientation
• Adaptability

Core Values

Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.

Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.

Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place. Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their Full Potential.

This position requires full COVID-19 vaccination. Applicants may request exemption from the vaccine requirement for medical or religious reasons by contacting HBI_TA@hanes.com.

To qualify, applicants must be legally authorized to work in the United States and should not require now, or in the future, sponsorship for employment visa status.

EOE/AA: Minorities/Females/Veterans/Disabled.

Applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly by:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com.

Nearest Major Market: Winston-Salem
Job Segment: Apparel, Garment, Merchandising, Manager, PLM, Retail, Fashion, Management

---