PR & Brand Communications Specialist- Hydro Flask
helenoftroy

Job Info

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Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: PR & Brand Communications Specialist- Hydro Flask

Department: Marketing

Work Location: Bend, OR, Hybrid (work 3 days onsite)

Hybrid Schedule: Helen of Troy associates enjoy the advantages and flexibility of a hybrid working model, allowing for in office 3 days minimum, and remote 2 days. Any changes to this working model would be communicated accordingly.

What you will be doing:

The PR & Brand Comms Specialist will work closely with the Marketing Director and PR agency to plan, execute, and supervise public relations and engagement programs that support our brand initiatives, marketing strategies and product launches. This role will play a key role in crafting our brand's public image, engaging with media and ensuring that our message reaches the right audiences.

This position will report to the Marketing Director and work closely alongside the Manager of Partnerships & Engagement.

• Collaboration with PR Agency: Partner with the PR agency to develop and execute PR campaigns that align with the brand's marketing objectives. Coordinate communication and activities between internal teams and the PR agency.
  
• Campaign Planning and Execution: Contribute to the planning and execution of PR campaigns, including press releases, media outreach, influencer engagement, sample management, and event coordination.
  
• Content Development: Assist in creating press materials, including press releases, media alerts, pitch decks, and other PR content. Ensure messaging is consistent with brand identity and values.
  
• Media Relations: Build and manage relationships with key media contacts, journalists, and influencers. Coordinate interviews, press tours, and media events as needed.
  
• Event Coordination: Support the planning and execution of brand events, product launches, and media tours. Coordinate logistics, invitations, and follow-up activities.
  
• Reporting and Analysis: Monitor and report on the success of PR campaigns, using key metrics to measure effectiveness. Provide regular updates to the Marketing Director and partner with PR agency to suggest improvements based on data.
  
• Social Media Support: Collaborate with the social media team to align PR and social media efforts, ensuring consistent messaging across platforms.
  
• Crisis Communications: Assist in crisis communication planning and response, working with the PR agency to address potential issues and maintain brand reputation.
  
• Administrative Tasks: Manage PR calendars, track budgets, and coordinate meetings with the PR agency and other stakeholders.
  

Skills needed to be successful in this role:

• Outstanding written and verbal communication skills, with the ability to craft compelling narratives and interact with partners at all levels.
  
• Strong organizational and project management skills, with the ability to multitask and meet deadline.
  
• Ability to work collaboratively with internal teams and external partners.
  
• Meticulous attention to detail and accuracy in all aspects of work.
  

Minimum Qualifications:

• Bachelor's Degree in Public Relations, Communications, Marketing, or a related field
  
• 3+ years experience in Public Relations, Marketing, or a related field
  
• Proficiency in Microsoft Office and familiarity with PR and marketing tools and software
  
• Authorized to work in the United States on a full-time basis
  

Preferred Qualifications:

• Experience working with a PR agency
  

Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

#LI-KE1

#LI-HYBRID

For more information about Helen of Troy, visit www.helenoftroy.com . You can also find us on LinkedIn , and Glassdoor .

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thinking, culture, and background. We do not discriminate on the basis of race, color, religion, sex, national origin, sexual orientation, gender identity, age, marital status, disability, protected veteran status, or any protected basis.

We will provide individuals with disabilities reasonable accommodation to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon - many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.

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