Student Recruitment & Marketing Manager
Dartmouth College

Job Info

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Posting date:

09/18/2024

Open Until Filled:

Yes

Position Number:

1129013

Position Title:

Student Recruitment & Marketing Manager

Department this Position Reports to:

Associate Dean for Academic and Student Affairs

Hiring Range Minimum:

$56,300

Hiring Range Maximum:

$70,400

Union Type:

Not a Union Position

SEIU Level:

Not an SEIU Position

FLSA Status:

Exempt

Employment Category:

Regular Full Time

Scheduled Months per Year:

12

Scheduled Hours per Week:

40

Location of Position:

Hanover, NH

Remote Work Eligibility?:

Hybrid

Is this a term position?:

No

If yes, length of term in months.:

N/A

Is this a grant funded position?:

No

Position Purpose:

Leads marketing, recruitment, and yield strategies in support of growing student enrollment across Thayer School of Engineering's portfolio of degree and non-degree offerings. With an emphasis on enhancing diversity recruitment, works to increase the quality and quantity of the applicant pool for graduate programs through marketing and direct contact with potential applicants, and supports undergraduate engineering recruitment initiatives.

Required Qualifications - Education and Yrs Exp:

Bachelors plus 3-5 years' experience or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities:

Minimum Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3-5 years' experience in marketing, admissions, and/or recruitment.
• Strong understanding of the graduate degree and undergraduate marketplace, and best-practice recruitment strategies.
• Proven project management and event planning skills, with the ability to manage multiple priorities and meet deadlines.
• Experience leading and executing well-run events.
• Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
• Ability to work independently and as part of a team, remains calm under pressure, and responds positively to change.
• Ability to support, contribute to, and strengthen a vibrant, culturally diverse, and inclusive learning community of students, alumni, faculty, and fellow professionals.
• Ability to anticipate, deliver on, and exceed expectations.
• Significant experience with the Slate platform or other similar CRM systems.
• Evidence of a collaborative style in a project-based setting.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.

Preferred Qualifications:

Preferred Qualifications

• Prior experience meeting enrollment targets and/or a demonstrated capacity to convert prospective students into applicants and enrolled students
• Familiarity with engineering and/or STEM-related curriculum and programs

Department Contact for Recruitment Inquiries:

Holly Wilkinson

Department Contact Phone Number:

Holly.Wilkinson@dartmouth.edu

Department Contact for Cover Letter and Title:

Holly Wilkinson, Associate Dean for Academic & Student Affairs

Department Contact's Phone Number:

603-646-3483

Equal Opportunity Employer:

Dartmouth College is an equal opportunity/affirmative action employer with a strong commitment to diversity and inclusion. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications by members of all underrepresented groups are encouraged.

Background Check:

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?:

Not an essential function

Special Instructions to Applicants:

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Quick Link:

https://searchjobs.dartmouth.edu/postings/75756

Description:

Develops goals and implements recruitment and marketing strategies

• In collaboration with the admissions team, program area leads, and program directors, evaluates recruiting needs and goals and develops plans to implement for the next recruiting cycle
• Develops annual outreach targets
• Partners with the communications team to design and execute comprehensive marketing plans and outreach efforts to increase awareness and drive enrollment
• Evaluates results of current initiatives, identifies opportunities to improve efforts, and implements change

Percentage Of Time:

15

Description:

Leads recruitment events for graduate programs and supports undergraduate recruitment efforts

• Implements recruitment strategies to meet targets
• Develops recruitment and yield event content in collaboration with Program staff/directors and Communications
• Plans and drives in-person and virtual graduate student recruitment and admissions events, including collaborations with the Guarini School of Graduate and Advanced Studies
• Builds and implements communications to drive sign ups and post event follow-up
• Provides and supports the event management for undergraduate recruiting initiatives
• Evaluates and reports on results of recruitment efforts on student yield to Program Directors

Percentage Of Time:

40

Description:

Manages marketing, recruitment, and yield communications

• Monitors the status of new inquiries, new applicants, and new admits, and implements personalized nurturing initiatives where relevant
• Implements innovative strategies to convert inquires to applicants, and admitted students to enrolled students
• Creates, implements, and continually improves recruiting-focused and yield-focused email campaigns in Slate
• Develops new marketing content for all stages of the enrollment funnel
• Implements targeted, personalized communications that foster strong connections to Thayer and Dartmouth throughout the full enrollment cycle from inquiry to enrolled student
• Provides communications/marketing support via Slate for undergraduate recruiting initiatives

Percentage Of Time:

40

Description:

Stays apprised of recruiting trends and evolves knowledge of the most innovative methods

• Stays current on Slate training and related professional development
• Collaborates with recruiting colleagues across Dartmouth to share knowledge and insights

Percentage Of Time:

5

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Demonstrates a commitment to diversity, inclusion, and cultural awareness through actions, interactions, and communications with others.

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Performs other duties as assigned.

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